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If people are established companies, most people know to write a business plan. Business plan to define your business and your goals, how to include your company again. If you increase it a step further, by means of strategic marketing plans, sales and customers. They are of fundamental importance not only to see how your business operates, but where we can improve. Marketing plans are useless if they only put in a file cabinet or anywhere in the documentation submitted that you have never readHard drive. To get out of marketing plans or create a new plan. Be diligent about checking and run!

Areas to consider when writing your marketing plan

create and change the Unique Selling Proposition
find out what customers really want by surveys and market research
To evaluate competitors, strengths and weaknesses
Lead generation options such as collection of names, e-mail, telephone, etc.
Plans for high or lowSales cycles
rehabilitate and develop your marketing strategy based on your customers 'needs' and attitudes of the sector
Evaluate your marketing plan often. Analysis of what works and does not.
focus on niche markets for your marketing efforts
not only compete on price
Check your current customer database, looking for duplication, errors or content that is no longer d '(changes of address, company, which is not available)
Share your marketing plans with the managementto inspire, to work and behind closed
Do not forget to branding. Consider all the areas where you and your brand in your company.
examine the various marketing opportunities - blogs, article submission, sponsorship, pay-per-click advertising, promotion, donations, gifts, flyers, recruitment and advertising banners

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